PRAD NAIR

OOH, Digital

The Audi RS e-tron GT isn't just the fastest and most powerful road car Audi has ever built. It also has a secret weapon: Boost Mode. The push of a button unleashes an electrifying surge of power, so you can overtake safely, which is super cool.

We wanted to tell this story in a bold, brave way that cuts through the noise, so we activated Boost Mode.

​Agency: BBH

OOH, Film, Social

The classic 80s beer is back, only it's tastier and classier now, just like its brand ambassador. The client wanted to keep George the bear. And we weren't complaining. We created posters for the brand relaunch, tactical ads for the Euros and Oktoberfest, as well as the investor film, telling the story of new Hofmeister from one of the co-founders.

Agency: BBH.
Production Company: Black Sheep Studios.
Director: Stu McArdle.

Direct Response TV, OOH, Digital, Print

Campaign promoting Virgin Media’s V6 box, and quarterly Direct Response campaign promoting Virgin Media bundles. Agency: BBH

Children's picture book

Duchenne Muscular Dystrophy (DMD) is a rare and fatal disease affecting 1 in 5000 boys. It causes progressive muscle weakness and loss of function. Roche developed a new gene therapy treatment which can delay the disease progression. Our task was to create an educational leaflet for 4 - 6 year olds who are about to have this treatment. But how do you explain such a horrific thing to kids so young while removing the scaries? We ditched the leaflet and created a picture book featuring three fictitious creatures (each special in their own way, just like boys with DMD), using their story as a metaphor to explain DMD and the treatment process.

Films, Social, Website, Patient Support Materials

With COPD (Chronic Obstructive Pulmonary Disease), every exacerbation (flare-up) matters. Each causes irreversible lung damage. And while people with COPD often know when something's wrong, self-doubt creeps in, and they talk themselves out of acting. They normalise symptoms, minimise the severity, and decide they don't want to be a burden. Our solution was two talking lungs, personifying the inner dialogue when symptoms worsen. One lung downplays the changes ("We've had worse", while the wiser lung insists on action ("This is serious - call our doctor"). Our 'Talk Yourself Into Taking Action' awareness campaign encourages patients to listen to their better instincts with craft and a little bit of humour.

Agency: Atomic Matter.
Production Company: Jelly.
Director/Designer/Animator: Neil Stubbings.

OOH, Press, Content, Digital, App

A deliciously simple digital and press campaign to inspire people to use Hellmann's Mayonnaise as an ingredient - not just a dollop on the side of the plate. Agency: FCB Inferno

Content, Digital, Social, Print, Retail - Bronze@DMAs

How we told the public that the new iPhone was available on Virgin Media. With #phonerumour, we created social and digital content in the form of a series of animated films suggesting what the new phone could do. Picked up Bronze at the DMAs.  Agency: Rapp

Print, Digital

When you buy an approved Audi, you get more than just an approved Audi. Agency: BBH

Press, Outdoor

Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH

Social, Digital

Earnd is an app that helps businesses pay their people as they earn. No more waiting for your monthly payday. No more borrowing from lenders. We highlighted the absurdity of waiting for your pay by comparing it to other bizarre things, to wake the world up to a new way of living. Agency: VentureThree

Print, Digital, CRM

BA partnered with Laithwaites to offer a loyalty scheme to customers who when ordering wine could earn Avios points to reduce the cost of BA flights. Agency: BBH

TVC, Social, Digital, Press, Instore

Tesco’s position as the home of great value has been undermined by other supermarkets, and Aldi in particular. With the economic uncertainty bought on by COViD 19, shoppers are looking for great value staples, from a name they can trust. Using simple animation, both In TV and social, we demonstrated how across a wide range of products, you won’t pay more at Tesco than at Aldi. Agency: BBH

Film, Digital, Print, In App

Campaign to keep customers safe online, in partnership with Norton 360. We segmented 3 audiences - millennials, families and retirees showing threats relevant to them and featuring them bossing fraud. Agency: BBH

Rebrand, Digital, Online Film, Instore

We rebranded Next’s denim offering to create ‘My Denim’ brand. Working with a UX designer, we streamlined the jeans into 7 overarching categories for next.co.uk and in store, to help customers know which fit and style is right for them. We showcased them in a film featuring 7 girls, which showed a day in ‘My Denim.’ It achieved a 27.5% growth for the denim category and moved Next to the number 1 slot for denim (overtaking New Look & Topshop). It increased sales by 1/3. Agency: BBH

OOH, Digital

Your Data Self is a record of your data that companies see when you apply for credit. As part of the ongoing Data Self campaign, we created a series of OOH and digital executions featuring comedian Marcus Brigstocke. Agency: BBH

Press, Cinema, Social, OOH, Digital OOH,

A campaign to launch the new Nissan Juke Kiiro in partnership with the new Batman movie. Agency: TBWA

OOH, POS, Digital

While other banks’ rewards schemes give you a one off payment, Barclays give you rewards that go on and on. We illustrated this through a simple visual campaign. Agency: BBH

Print, ECRM

This launch campaign for Land Rover's Discovery Sport positioned it as the ultimate car for family adventures. Work included press, ecrm, sales collateral and experiential. Agency: Lida

OOH

An outdoor campaign to promote The National Lottery Scratchcards.

GSK Infanrix Hexa - Film

Over 60 million babies have been vaccinated with Infanrix hexa against six childhood diseases. But that's just the start. The brief was to remind healthcare professionals how valuable and important this vaccine is, what's been achieved so far, and to ensure millions more babies are protected in the future. We were tasked with developing the idea and seeing the project into production.

Agency: McCann Health.
Production Company: Darling Films.
Director: Jim Weedon.

Social

Introducing the Euro 2016 Nanagers, a social media campaign to drive engagement of the Virgin Media Lineup Builder. Facebook and Twitter posts went out before key games in the tournament encouraging footy fans to build their dream lineup and share it. Agency: Rapp

Digital, Press, OOH

We showed Invesco Perpetual's long-term approach regarding UK Equities, by linking them to key moments of recent history. Agency: Lida